What do Damien Hirst and OLED have in common? The short answer: they’ve joined forces to show what digital art’s capable of. Well, that was certainly true at the prestigious Frieze London art fair earlier this month – but London’s art scene continues to be lit up by LG Display’s cutting-edge OLED technology. And if you want a demonstration of how artistic expression can reach new heights with Transparent OLED, then get ready to be inspired by the latest exhibition at London’s 180 The Strand from Oct. 11 to Dec. 18. Titled LUX, New Wave of Contemporary Art, the exhibition features 12 international artists, such as Swiss collective iart and renowned British installation artist Es Devlin, using a variety of digital tools to show off their creations in ways that have never been seen before, including 100 over OLED displays.
Artistic enlightenment with OLED
LUX, New Wave of Contemporary Art has transformed the heart of London’s creative community into a space dedicated to LG OLED Art through the SELF-LIT Museum series that we were already dazzled by when Seoul hosted Bulgari Colors. Referring to OLED pixels that can turn themselves on and off, the SELF-LIT campaign celebrates the exceptional picture quality and brilliant colors that this technology offers digital art. We can then add another layer of amazement with Transparent OLED, which combines self-lit pixels with 40% transparency – freeing up space restrictions while opening up untold possibilities for digital artists.
Transparent layers of exquisite beauty
A particular highlight of the exhibition, Morando by collaborative media artist unit a’strict, depicts the life cycle of the peony using two 55-inch Transparent OLED displays. Placed in a dark setting, this glowing installation presents a mesmerizing case for Transparent OLED technology, along with the harmony and openness of space it offers. As the displays overlap, we see a more colorful and abundant flower. In addition to the timelapse element, this artwork captures the fluttering of entire petals which otherwise would not be seen with the human eye. Peony paintings have appeared at major events in Korean history, so it’s fitting that we get to enjoy this feast for the senses, with Transparent OLED bringing Morando to life in a manner that wouldn’t be possible through traditional art.
A new wave in the world of art
Another installation at LUX, New Wave of Contemporary Art that has been grabbing attention is Starry Beach, also by a’strict. Luminous waves immerse the viewer along with the sound of water crashing over the dark depths beneath. This is truly a multi-sensory experience delivered through the marriage of contemporary art and multiple OLED displays. Thanks to those self-lit pixels, this technology portrays exactly what the creator intended – whether the shimmering crest of a wave or the perfect black of a watery abyss.
Reimagining contemporary art
Even before the exhibition kicked off at 180 The Strand, OLED displays were the talk of the town when Damien Hirst’s work was exhibited via OLEDs at Frieze London. Synonymous with groundbreaking art, several of Hirst’s works were digitally reproduced alongside his NFT series on OLED displays. But as we saw with the peonies of Morando, unmatched picture quality is just the beginning – innovations like Transparent OLED continue to break open the possibilities of contemporary art. And where will that creativity take us next?
