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From the days of checking navigation on small displays to now enjoying infotainment on massive screens, automotive displays have rapidly evolved, not only in size but also in functionality, creating a whole new experience for drivers. As ultra-large displays that cover the entire vehicle dashboard become a new trend in premium vehicles, LG Display is leading this transformation by becoming the first in the industry to mass-produce the 40-inch Pillar-to-Pillar (P2P) display. Discover how LG Display’s 40-inch P2P is transforming the dashboard— the most prominent space for both drivers and passengers— and redefining the future of mobility.

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As the primary colors of light are red, green, and blue, the cells in our eyes responsible for color perception respond to these three colors. So, the images we see on displays such as TV and monitor panels are composed of RGB (red, green, blue) elements. However, the way they are implemented determines the performance of a display panel.

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As gamers continue to seek higher levels of immersion, the demand for ultra-realistic graphics and seamless motion in high-performance games is growing rapidly. To fully realize these lifelike visuals, displays must also evolve, requiring higher resolutions, faster refresh rates, and innovative form factors.

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LG Display is further expanding its OLED TV panel market leadership based on its expertise in OLED technology, which the company has built for over a decade. Earlier this year, LG Display demonstrated its continued large-sized OLED innovation by unveiling its latest OLED TV panel technology, fourth-generation OLED. With global interest soaring as soon as this new tech was introduced, let’s take a closer look at some of the reactions from around the world.

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The rush of TV deals this month can only mean one thing – one of the world’s most-watched annual sporting events is back! As one article put it, for people seeking to take their Super Bowl party to new heights, “the best solution for a better show is a better screen.” The impact of the Super Bowl on the TV industry is no small matter. 119.7 million viewers are expected to watch Super Bowl LIX, which is a lot of eyes on a lot of screens, many of which will be far from the event itself in New Orleans. But just as you have winning sports teams, you also have winning TV technologies. And when it comes to watching sports in TV, OLED is considered “a baller.” Indeed, numerous Super Bowl-related articles are devoted to exclusively OLED TV deals, with one of them making the claiming that “buying an OLED TV has been one of the best tech purchases I’ve ever made.” Also like the best sports teams, the best technology does not stand still, but rather continually seeks to improve. That’s where the now seemingly unbeateable fourth-generation OLED TV panel comes in, but first let’s take a closer look at OLED generally.

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PRESS RELEASE

FEATURE STORIES

A Vast and Clear World Inside Your Car, LG Display’s 40-Inch Pillar-to-Pillar Pioneers the Future
LG Display’s 4th-Generation OLED: First Display to Feature Three Primary Colors of Light Independently
5K2K: The World’s Highest-Resolution Gaming Experience with LG Display 45-Inch Gaming OLED!
“One of the biggest TV developments” – LG Display’s 4th-generation OLED receives rave reviews worldwide

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