With entire nations on lockdown and social distancing essentially taking over the world for the last year and a half, movie theaters around the world have faced their greatest test of endurance yet. Regular movie-goers have been forced to stay safe at home for so long that many are expected to never return to the cinema’s doors, with research from the What if Media Group suggesting 20% of U.S. people were done with movie theaters forever, and another 10% were unlikely to ever return.
That’s why leading production companies including Warner Media and Disney are shifting their focus to streaming platforms like Disney+, which have exploded as the way we consume our content transforms and evolves. In the U.S. alone, the number of streaming subscriptions has increased 50% in 2020, meaning the desire to own the best home theater displays like OLED has never been greater. After all, there’s no point in building a fancy home theater in your basement to stream your favorite content if the technology isn’t up to par – which leads us on to the important question: How does one achieve cinema-like viewing experiences in the comfort of home?
Striking visuals that enrich the entire viewing experience
So much complex technology goes into creating the perfect cinematic experience, with one of the most important advantage of OLED – black levels. Only LG Display’s OLED can create the perfect black. How is it possible? Unlike LCD TVs, OLED guarantees no light leakage – a leading cause of washed-out colors and contrasts. With each OLED pixel brightening, dimming, and powering off by itself, it’s able to achieve the truest blacks to bring every image to life. With the deepest blacks, your TV can make colors and images pop out more, and with OLED also boasting equally impressive peak white levels, you’re going to receive nothing less than extremely crisp, clear, and lifelike images when watching unmissable content. From iconic thrillers and film noirs to out-of-this-world space documentaries – watch your favorite dark movies and shows with the crew like never before.
The outstanding picture quality of OLED impressed the content creators working at Walt Disney’s Pixar so much, that they chose OLED as their tool of choice when creating and reviewing their films before release. With LG Display helping out, Pixar were able to leverage the wide, dynamic range and color accuracy of OLED to bring their storytelling to life.
Immersive audio – without the extra surround sound equipment
With Cinematic Sound OLED (CSO), you’re able to bring the thundering sounds of the theater to your home cinema setup. Through CSO, the display vibrates and generates its own sound to create an immersive viewing experience that transports you into the content you’re watching. With such a futuristic audio system at your disposal, you’re able to watch films with a vivid sense of reality that helps to amplify the characters, dialogue, and sceneries in such a powerful and engaging way.
The best part? You don’t have to buy expensive additional speakers. Just sit back, relax, and enjoy the spectacular sounds flowing from your cutting-edge display. Great for home cinema aficionados, but even greater for gamers looking to immerse themselves in their favorite titles and feel more involved in their game than ever.
A perfect view for everyone in the room
Large-screen TVs spend most of their days being watched by more than one person. But with more people crowding around the screen, the more angles and positions people are watching from. This is a problem because at wider angles, the screen’s brightness, contrast, color and black levels can be distorted significantly – this holds true for a single viewer too. Therefore, it’s important everyone with their sight fixated on the TV screen sees the same high picture quality regardless of where they’re watching it.
OLED TV’s unrivalled picture quality is consistently brilliant across every viewing angle, so that everyone around the room gets the best view of the action. With OLED, every scene looks equally incredible for every eye in the room and not just the person sitting directly in front of the screen. Now there’s absolutely no reason to fight over the best spot on the sofa.
A slim, light, and spectacular design
Since their invention, large TVs have become the dominating feature of a room’s interior.
With OLED TVs, that’s no longer an issue. Extremely thin – thanks to its self-emissive display and no blacklight – and boasting several unique forms (Transparent, Wallpaper, and even Rollable), OLED transforms your living room into a futuristic home theater that goes way beyond the traditional TV experience.
What’s more, these aesthetically pleasing OLED devices take up little space in the room while still providing the most captivating visual experience on the market.
Soft on the eyes for long movie marathon nights
With summer the perfect time to host all-night-long movie marathons, it’s important to protect you and your friends from the pain of eye strain, dry eyes, and even migraines. You probably use either an LCD screen, a computer screen or a smartphone screen (or all three) every day, but these devices emit blue light which can damage your eyes if you’re constantly staring at them. Prolonged blue light exposure can even interfere with the body’s melatonin production, causing irregular sleep patterns and weaker immune systems.
Fortunately for movie and show lovers, OLED TV displays are acclaimed for protecting your eyes from such harm. Germany’s TÜV Rheinland certified that blue light emission from LG Display’s products remained under the 50% threshold, ensuring a safe and comfortable viewing experience. Now you can enjoy movies without worrying about your eyesight – making it the perfect TV for the entire family.
The rich, sharp, and colorful details exclusive to OLED add a touch of magic to films both past and present, not only bringing the characters on screen to life but also doing the creative intent and vision behind each frame justice. This summer is the perfect time to delve into to the wonderful world of OLED and enjoy the only true cinematic experience at home with family and friends.
