Get ready to embark on a journey of cultural discovery with LG Display’s innovative ‘Visit Korean Heritage’ campaign at Incheon International Airport. With cutting-edge Transparent OLED technology, this campaign offers travelers coming from all four corners of the world a breathtaking cultural exchange by harnessing the power of Transparent OLED, the future of display technology, and seamlessly blending it with the vibrant culture of the ‘Land of Morning Calm.’ Let’s dive deeper into the exciting world of Transparent OLED technology and uncover its endless possibilities.
Experience Korea’s four seasons and folktales via Transparent OLED
LG Display collaborated with the Cultural Heritage Administration and the Korea Cultural Heritage Foundation to showcase the “Four Seasons” Transparent OLED media façade at the Incheon Airport Tourist Center, which expresses Korea’s cultural heritage through famous Korean folktales based on the four seasons. This piece features a total of 18 Transparent OLED displays, resembling a gigantic video wall. Its sharp image quality vividly conveys the delicate patterns and colorful hues of Korean traditional folktales while also creating a comfortable openness thanks to its high transparency.
To complete the space, a total of 14 Transparent OLED displays have been attached to the pillars and the walls inside the Tourist Center, which are being utilized to showcase various information such as local times and global weather conditions as well as welcome messages and enchanting videos showing off the endless beauty of Korean nature.
A representative from the Cultural Heritage Administration praised the technology, saying, “In collaboration with LG Display, we successfully created a welcoming space for tourists that not only offered a place to rest, but also provided useful information on Korea’s distinctive cultural heritage and popular travel destinations. In addition, LG Display’s Transparent OLED displays that provide the most high-tech way of delivering information to the façade, which effectively caught the attention of travelers by adding a unique, Korea-inspired ambiance to the space.”
The most unique cultural exchange courtesy of Transparent OLED
LG Display’s Transparent OLED displays are transforming the way exhibitions are perceived across many industries, having already been used to enhance showcases at the world-renowned art museums including at the Guggenheim’s YCC party and at the Smithsonian in the U.S., as well as SM Brand Marketing’s flagship store “Gwangya@Seoul” and Suwon’s “XR Bus 1795.” Boasting an impressive max transparency of 45%, this completely unique display combines the sense of openness with the vivid colors and sharp images of OLED.
What’s more, Transparent OLED unlocks completely new art forms by providing information and media content without obstructing the viewer’s sight. This demonstrates how many domestic and international cultural industries are considering future collaborations using this technology.
LG Display’s Transparent OLED is improving the ambience of Incheon International Airport by bringing the beauty and vibrancy of Korean culture to life. The possibilities are simply too great to ignore, so keep an eye out for LG Display’s revolutionary Transparent OLED display in more public places in the future!
