One Touch at a Time, LG Display is Revolutionizing the In-car Experience with Differentiated Solutions

Driven by the trend towards SDVs (Software Defined Vehicles), often referred to as ‘smartphones on wheels,’ cars are now transforming into what can be considered large-scale smart devices.

As a result, the development of advanced Human Machine Interface (HMI) technologies that connect humans and machines for convenient and unique driving experiences is emerging as a key element for car manufacturers vying to gain a competitive edge in the automotive industry.

Common examples of HMI include infotainment systems in which users can use the navigation system and play media using the touchscreen or via voice commands, and ADAS (Advanced Driver Assistance Systems) features that can directly control the vehicle’s movements during certain driving situations. While various software and sensors enable HMI to monitor and control the vehicle’s condition in real-time for enhanced safety and convenience, automotive displays also play a crucial role as they serve as the primary communication channel with the user.

While exterior design and engine performance played a key role when purchasing a vehicle in the past, today’s automobiles require advanced software for convenient control of various functions along with hardware such as displays. With cars evolving from mere transportation means to living spaces that offer a plethora of digital experiences for passengers, many advanced display technologies, such as high-resolution touchscreens and AR head-up displays, are being developed today.

As the world’s leading manufacturer of automotive displays, LG Display is continuously developing innovative technologies for user-centered smart mobility, and offers a variety of automotive display solutions including its premium P-OLED displays, the world’s largest 57-inch P2P display, and Slidable and Foldable OLEDs that allow users to customize their screen environment as needed.

Apart from conventional displays, automotive displays require a particularly high level of durability and reliability, as they not only need to provide a safe and convenient driving experience but also maintain their consistent picture quality in various environments over a long period of time. LG Display’s automotive displays boast excellent durability, designed to be fully functional even at temperatures ranging from -40°C to 85°C. LG Display’s premium automotive display P-OLED features the second-generation Tandem OLED technology, which stacks two organic light-emitting layers for enhanced brightness levels and a longer lifespan, allowing essential driving information to be clearly visible. The 57-inch P2P display, which covers the entire dashboard from the driver’s seat to the passenger seat, allows users to check any type of information at a glance while also enabling passengers to enjoy content such as movies and games from the passenger seat.

Moreover, LG Display’s proprietary ‘In-Cell Touch’ technology allows passengers to quickly interact with their designed functions thanks to its exceptional touch responsiveness. Another cool feature involves the SPM (Switchable Privacy Mode) technology, applicable to LTPS LCD or OLED – which offer larger sizes and higher resolutions compared to traditional LCDs and block out the passenger-side screen from the driver’s view for added safety.

In line with the trend of cars becoming spaces for entertainment, LG Display also offers Foldable and Slidable OLED technologies that can dramatically enhance the passengers’ entertainment experiences. For instance, Foldable OLEDs can be attached to the back of the front row seats to serve as monitors for content consumption or detached to serve as portable tablets for work, creating the concept of a ‘mobility office’ away from home.

On the other hand, Slidable OLEDs can be tucked into the ceiling of the vehicle and extended downwards for use on-demand. This design saves space and allows passengers to watch movies or attend video conferences during their journey on a large, clear screen.

As more diverse and convenient features are being added to the limited interior space of cars, the concept of ‘Shy Tech’, which integrates functionalities hidden within the vehicle’s interior design elements and appears only when needed, has quickly garnered attention.

LG Display offers various vehicle display solutions that incorporate ‘Shy Tech’ in hidden compartments around the center fascia and door handles in the form of a ‘Decorative Film,’ an innovation that involved attaching films over the display. When the display is not in use, the display area blends with interior materials like wood or metal and, when turned on, provides information and executes functions as any other display, enhancing the overall aesthetic and functional quality of the car’s interior design.

While global automakers recognize the importance of user-friendly features in their next-generation vehicles, LG Display continues to set the standard with cutting-edge technologies that enhance both functionality and enjoyment of the in-car experience to further solidify its position as the world’s leading automotive display provider. Please continue to pay attention to the development of LG Display automotive display solutions that offer differentiated value.