When a product delivers a unique value and experience, it becomes a competitive advantage for the brand, offering new meaning and inspiration to customers. This idea holds true in the automotive display market as well. Today, automotive displays are evolving as a key element that revolutionizes in-car experiences, and LG Display continuously strives to create differentiated customer value amid these changes.
Haerin Kim from Auto Sales Team is responsible for securing contracts for LG Display’s automotive OLED displays. From receiving bid requests to finalizing contracts, she leads the entire process, proposing customized solutions that meet customer needs. Not only is she a ‘mobility expert,’ but she also demonstrates ‘strategic sales’ by creating the best ‘customer value’ and drives team success as a ‘growth driver’ with a spirit of challenge.
In this article, we will explore what makes LG Display’s automotive OLED displays stand out and gain insights from Haerin Kim, both as a mobility expert and a dedicated sales professional.
#1. What Makes LG Display’s Automotive OLED Displays Stand Out?
Hello, I’m Haerin Kim from Auto Sales Team, responsible for securing contracts for automotive OLED displays. Have you ever heard the term ‘smartphone on wheels’? It refers to how cars are evolving beyond simple means of transportation into smart devices.
Indeed, the automotive industry is rapidly adopting this trend by increasing the number of displays installed in vehicles. Consequently, in-car displays are expanding their roles, transforming into ‘infotainment hubs’ that provide entertainment and convenience for passengers.
I firmly believe that LG Display’s OLED technology plays a crucial role in unlocking new possibilities for in-car displays and effectively meeting diverse customer demands. OLED displays are lighter and more power-efficient than LCDs, and their flexibility in design—such as bending and curving—offers significant advantages. Furthermore, they maintain vivid picture quality even on large screens, making them an ideal solution for electric and autonomous vehicles.
#2. The Essence of Sales Is Not ‘Selling’ but ‘Building Trust’
People often perceive ‘sales’ as pushing products or forcefully persuading customers. However, I firmly say, that’s not the case.
Sales is not about selling something; it’s about working together with the customer to find the best solution. This process is more dynamic and faster than you might think, especially as the automotive industry constantly evolves and customer needs are continuously redefined.
During the process of securing contracts for LG Display’s innovative products, I face new challenges every day, primarily related to ‘communication.’
Particularly for advanced technologies like automotive OLED displays, customer adoption requires going through the automaker’s decision-making process. Customers naturally question whether this new technology is genuinely necessary. I work to thoroughly analyze customer needs and clearly demonstrate why this technology is essential, building trust and proving value—this, I believe, is the true essence of sales.
#3. The Customer Value I Create:
‘Creating Differentiated In-Car Spaces’
While delivering differentiated customer value is a core objective of LG Display, I go further by defining my own concept of customer value in my work. To me, customer value means creating unique in-car spaces through LG Display’s innovative technology.
LG Display continues to develop a wide range of OLED products and features to offer not only B2B customers but also end consumers a unique driving and riding experience. From slidable OLEDs that descend from the rear-seat ceiling to SPM (Switchable Privacy Mode) technology that only the driver can view, LG Display’s automotive solutions aim to make in-car experiences more enjoyable, comfortable, and safe. I hope to deliver this differentiated in-car experience to even more customers.
Furthermore, since last year, LG Display has launched the ATO (Advanced Thin OLED) lineup alongside the existing premium P-OLED, aiming to expand the market. By 2027, LG Display aims to capture 30% of the global automotive display market share, and I aspire to be one of the key players leading the future of automotive displays.
Until Haerin Kim’s Efforts Lead to Customer Value
As a sales professional who serves as a vital link between customers and internal departments, Haerin Kim plays a crucial role as the company’s representative, leading collaboration while delivering the value of ‘creating differentiated in-car spaces.’ She continues to grow as a trusted sales expert, realizing customer value through innovative solutions.
Stay tuned for the next article, where we will share more stories from LG Display professionals who create customer value!
