From the days of checking navigation on small displays to now enjoying infotainment on massive screens, automotive displays have rapidly evolved, not only in size but also in functionality, creating a whole new experience for drivers.
As ultra-large displays that cover the entire vehicle dashboard become a new trend in premium vehicles, LG Display is leading this transformation by becoming the first in the industry to mass-produce the 40-inch Pillar-to-Pillar (P2P) display. Discover how LG Display’s 40-inch P2P is transforming the dashboard— the most prominent space for both drivers and passengers— and redefining the future of mobility.
Point #1. P2P, Expanding the Car Experience from the Driver’s Seat to the Passenger Seat
In newly released cars, it’s becoming increasingly common to find a display stretching across the front of the driver’s seat. This massive, single display covering the entire vehicle dashboard is known as Pillar-to-Pillar (P2P).
As cars evolve into Software-Defined Vehicles (SDVs), the trend of Screenification—increasing the size of displays—has been accelerating. The P2P display perfectly aligns with this trend. The expansive P2P display spans from the far left of the front windshield pillar to the far right, acting as a central hub for intuitively controlling all in-car infotainment functions. Users can easily access the digital dashboard, navigation, climate control, music, videos, games, and more—all in one place, enhancing convenience. Additionally, it blends seamlessly with the car’s interior, boosting its aesthetic appeal and elevating the sophistication of premium mobility.
As EVs and SDVs continue to advance, not only has Screenification become more prominent, but safety and energy efficiency in automotive displays have also emerged as key considerations. LG Display’s 40-inch P2P display encompasses all these essential elements.
Point #2. Enjoy Content, Drive Safely!
SPM Technology Adjusts Viewing Angles
The 40-inch Pillar-to-Pillar display stands out not only for its impressive size but also for the innovative technologies LG Display has integrated.
It is designed with the industry’s first commercialized viewing angle control technology, SPM (Switchable Privacy Mode), ensuring that the driver’s view remains unobstructed while allowing passengers to enjoy content freely. Even when playing a movie or running a game on the front passenger display, the driver’s seat remains completely shielded from the screen, thanks to precise viewing angle control. At the same time, LG Display’s proprietary technology ensures that the passenger experiences crystal-clear, ultra-high-definition visuals. This creates an optimal environment where the driver can focus on the road safely while passengers enjoy their preferred content.
Point #3. Local Dimming Technology:
Enjoy High Resolution and Reduced Power Consumption Simultaneously!
The 40-inch Pillar-to-Pillar display is designed to provide each passenger with the optimal viewing experience. LG Display has also incorporated Local Dimming technology, which enhances image quality while reducing power consumption.
Local Dimming works by subdividing the display’s backlight into multiple zones and precisely adjusting the brightness based on the video signal. For instance, dark areas of the screen have the backlight dimmed or turned off, while bright areas are brightened to create deeper contrast. Thanks to Local Dimming technology, this display can produce more detailed light and color, while also efficiently reducing power consumption.
Completing the Future of Mobility:
Sony and Honda Choose LG Display for Their Vehicle
The innovative 40-inch Pillar-to-Pillar display from LG Display is set to be installed in ‘Afeela’, the first electric sedan from Sony Honda Mobility, a joint venture between Sony and Honda. The Afeela sedan combines Sony’s advanced IT and entertainment technologies with Honda’s unique vehicle manufacturing expertise. It is equipped with AI-based driver assistance systems and a variety of infotainment features, drawing significant attention.
Above all, LG Display’s 40-inch Pillar-to-Pillar display, which fills the entire vehicle dashboard, will enable drivers and passengers to experience these advanced features in a more intuitive and immersive way. Stay tuned for the new paradigm of mobility, redefined by the 40-inch Pillar-to-Pillar display!
