With the seemingly unstoppable rise of electric and automotive vehicles transforming the mobility sector for the better, various advanced display technologies are set to attain essential status over the next few years. Automakers are investing in developing cutting-edge technologies that will innovate future driving, such as advanced display technologies, to offer the most unique cabin experiences. As more advanced display solutions, interactive dashboards, and augmented reality features are introduced, the driving experience will become far more novel and immersive.
Electric and autonomous vehicles transforming the future of automotive interiors
According to a McKinsey report, the increasing trend of autonomous vehicles and electric vehicles (EV) will steer the future of the car in a more innovative direction. Advancements in autonomous driving, connectivity, electrification, and shared mobility will help bring about flexible interior layouts and put greater emphasis on interior designs. McKinsey also outlined how “the cabin experience is expected to take the spotlight away from automotive elements that have traditionally dominated headlines, including engine performance, exterior design, and powertrains.”
This is why carmakers are focusing more on the design and functionality of interiors as “the automotive interior and the in-car experience surpass the differentiation potential of more traditional features.” Let’s learn how this worldwide shift towards electric and autonomous will innovate the next generation of vehicles.
Automotive displays engineered to complement the future of EVs
As the world move towards EVs, there is a growing need for innovation in the automotive industry, particularly for the interior space. Since traditional auto parts such as engines, transmissions, drive shafts and exhaust systems are on the way out, car designers will have more interior space to incorporate various displays that bring personalization and comfort to the user experience. This need for innovation can be met through LG Display’s P-OLED technology which all enhance EV efficiency by consuming less power and weighing less than traditional automobile displays. These technologies also offer flexibility with their curved screens that fit into any space of the car’s interior, unlocking next-level space utilization. Other innovations from LG Display include its differentiated LTPS LCD technology which enables larger and higher-resolution displays than existing LCDs, and Advanced Thin OLED (ATO) products that replace P-OLED’s polyimide materials with glass substrates to be more cost-effective but offer the same performance.
LG Display’s automotive displays revamping
the cabin experience of autonomous vehicles
With autonomous vehicles rapidly increasing in popularity, the car interior is set to undergo a dramatic transformation. The driver’s attention can be redirected to other parts of the car which opens all kinds of opportunities to reimagine the cabin space. Many self-driving cars will feature flexible interior layouts such as swivel chairs to create cozy living room where passengers can sit back, relax and enjoy the ride. As a result, demand for advanced display technologies that take the in-car experience to new heights will be at an all-time high. At CES 2023, LG Display showcased the 18-inch Slidable OLED panel, offering a glimpse into the future of autonomous vehicles and how passengers can spend their time while not having to drive. This state-of-the-art display technology “brings childhood dreams to life“ by allowing the most distinctive designs and heightened space efficiency, elegantly sliding down from the cabin ceiling to achieve unprecedented viewing experiences.
According to another McKinsey report, the mobility industry is entering the metaverse as VR/AR/XR technologies advance along with the autonomous sector. LG Display is contributing to this shift with its innovative automotive display technologies, such as the 55-inch Transparent OLED which serves both as a window and a display, intuitively providing essential information to passengers as they enjoy the view. Through AR, Transparent OLEDs can be applied to the interior and exterior of the vehicle, creating a seamless and immersive experience that blurs the line between real and virtual worlds.
At CES 2023, CNN told the world how “LG Display is making inroads into the auto sector — it could change the way we think about cars,” explaining how its advanced display technology was now laying the foundation for the future of mobility. It’s now time for LG Display’s unparalleled automotive displays to transform the future of mobility with a more sustainable, efficient and connected world in mind. As this important industry continues to evolve, so will LG Display as it continues to explore new ways to help unlock the full potential of its automotive displays and maximize its impact on the automobiles of tomorrow.
