The arrival of July can mean different things around the world. For example, it might be just about time for your summer vacation if you are living in the Northern Hemisphere. But one thing it means for just everybody is the opportunity to find a great TV deal with one of the world’s most anticipated online sale events! You may have already spotted one deal after another – and with all the brands and model numbers, how do you know which TV is right for you?
Well, you will be really on to something if you can find a fourth-generation OLED TV at a discount – and we are here to guide you through this ultimate TV panel solution, which was only unveiled by LG Display earlier this year. Then your only question will be: is this July the time when I upgrade to the best TV experience on the market?
What makes fourth-generation OLED so special?
Fourth-generation OLED is the pinnacle of LG Display’s OLED TV panel innovation for over a decade. 33% brighter than the previous generation, fourth-generation OLED TV panels can reach a brightness level as high as 4,000 nits as they enable the most vivid, lifelike images that are akin to natural human vision. They also boast 40% higher color brightness and greater energy efficiency.
These advantages are made possible by LG Display’s proprietary ‘Primary RGB Tandem’ structure, which adds an extra light-source stack to increase the amount of light produced by four layers instead of the three in the previous structure. The colors are also divided differently – shifting from two layers of blue elements and a single red, green, and yellow layer to independent layers of red and green elements alongside the two blue layers.
What you really need to know is that the outcome is stunning picture quality with perfect blacks and rich colors in any environment – even when watching in a bright living room as fourth-generation OLED additionally feaures ultra-low reflection technology.
Enjoying a bright global media spotlight
TVs equipped with fourth-generation OLED and its core Primary RGB Tandem feature are already on the market. For the reasons mentioned above, they have been receiving rave reviews from global media.
One of the models was reviewed as “incredibly bright for an OLED,” boasting a “strong colour performance,” and “excellent motion handling.” Another review described it as “amazing for mixed usage,” while noting that “it looks fantastic in a dark room” – yet “you also barely lose any image quality when you flip your lights on.”
Need more convincing? A further global media outlet describes it as “a stunning television and a surprising leap forward for OLED TV technology.” Elsewhere, this ultra-bright OLED TV is portrayed as “an instant winner” and “a master at all without comprimise.”
Looking at other models that have also already been released since the emergence of fourth-generation OLED, this one is seen as a “true stunner” while being considered as a possible “TV of the year contender.”
Dominating the global OLED TV panel market
Behind the praise stands LG Display’s leadership in the OLED TV panel market. If you find an OLED TV that you like this summer, there is a good chance that its panel was made by LG Display – the company supplies over 80% of the world’s OLED TV panels, partnering with around ten major global set makers. Each year, they integrate LG Display’s latest breakthroughs into their flagship models, bringing next-generation viewing into homes around the world.
According to Korean Media, the OLED TV segment is also on a sharp upward trajectory. By 2028, annual global OLED TV shipments are projected to approach 10 million units, accelerating OLED’s driving force in the world of premium television.
So, whether your goal is gaming or watching sports and movies, OLED TVs are the all-round option of your summer spending dreams!
