| In the previous episode of [Mobility Inside], we explored the world of LG Display’s impressive ‘P-OLED’ and ‘ATO’ automotive panels. In this episode, Jong-jin Won of the Auto Product Planning Team outlines its latest premium automotive display, ‘LTPS LCD,’ which combines an ultra-large size with high brightness and low power consumption. |
Explore the automotive display leader’s most comprehensive lineup yet
With the vast majority of cars released over the last few years equipped with either a single or integrated display, the global automotive display market is growing at an unprecedented scale and is projected to be worth a whopping $10 billion next year.
Along with this rapid growth comes a higher expectation of what modern automotive displays should be capable of, as more diverse driving functionalities and entertainment experiences become essential to the driving experience. With consumers demanding more and advancements in tech constantly happening, automotive displays are getting bigger and better. This market has been led by LG Display for four consecutive years, with a 50% market share in OLED displays last year, according to Korean media. The company’s premium automatic display lineup, which stars P-OLED, ATO and LTPS LCD panels, reinforces this bigger is better trend while delivering the high resolutions drivers and passengers can no longer live without.
LTPS LCD is brighter, larger and sharper
Let’s examine several advantages LTPS LCD has over its LCD counterparts. Although they were simpler as they were made from a-Si (amorphous silicon), early LCDs had to suffer from low electron mobility and less sharp image quality. Here enters the LTPS (Low-Temperature Polycrystalline Silicon) solution.
By adopting a laser-based approach to recrystallize silicon molecules, LTPS creates a structure resembling single-crystal silicon, known for its impressive electron mobility. This breakthrough enables high-speed circuit implementation, allowing for quick delivery of the desired current amount and minimizing the size of transistors. As a result, LTPS LCD’s image quality excels, making it the perfect fit for high-res displays.
Unveiling game-changing LTPS LCD tech at CES 2023
At CES 2023, LG Display showcased its LTPS LCD technology alongside its latest cutting-edge P-OLED and ATO panels. Among them, the ’12-inch HUD LTPS LCD’ integrated into the windshield’s Head-Up Display (HUD) vividly delivers essential driving information with a 5,000-nit brightness. In Level 4 autonomous vehicles, three 12-inch HUD LTPS LCDs can be combined to create a unique panoramic view through the front windshield to deliver more information to the driver at a glance.
At the famous Las Vegas tradeshow, LG Display also introduced its ‘Glasses-free 3D Cluster,’ which uses a camera to track the driver’s gaze for immersive 3D visuals, and ‘Switchable Privacy Mode (SPM), which the 27-inch LTPS LCD leverages to keep the driver’s focus off the passenger-side display and on the road.
Empowering eco-friendliness and power efficiency
Beyond sublime performance, LTPS LCD not only uses 17% less power and is 7.5% thinner than other displays, but also applies fewer backlight components. Throughout its lifecycle, LTPS LCD adheres to global environmental regulations including the low use of harmful substances. As a result, LG Display received the industry’s first ‘Eco Product’ certification from SGS, a global inspection and certification agency, along with its P-OLED last December.
With an even more comprehensive lineup of P-OLED, ATO, and LTPS LCD panels, which are thinner, larger, and sharper than ever, LG Display continues to lead the automotive display market. Make sure to keep an eye on the company’s efforts to drive the automotive display sector into the future!
