LG Display presents the next-generation OLED TV display, OLED.EX, at CES 2022. The innovative OLED.EX display implements LG Display’s deuterium and Personalized Algorithm-based ‘EX technology’. Compared to conventional OLED displays, brightness is boosted by 30% and the colors are realized more true-to-life. The OLED.EX name is an acronym of ‘Evolution’ and ‘Experience’, which represents the company’s willingness of providing customers with new experiences through its ever-evolving OLED technology.
What is the ‘EX Technology’ used in OLED.EX?
LG Display’s EX Technology is a combination of deuterium compounds and personalized algorithm to enhance the stability and efficiency of the organic light emitting diode, thereby improving the overall display performance.
1) Deuterium compounds used in TV displays for the first time
LG Display successfully worked out how to extract deuterium from water and apply it to organic light-emitting devices. Deuterium is not artificially synthesized. In addition, it is physically more stable than existing devices and more resistant to electrical stimulation and heat. When stabilized, the deuterium compounds allow the display to emit brighter light while maintaining high efficiency for a long time.
2) Personalization Algorithm
OLED.EX also includes Personalized Algorithm that uses machine learning to observe a user’s viewing patterns. Based on the information, it predicts the usage of thousands of pixels and controls the display’s energy input to more accurately express the details and colors of images.
3) A big step in the evolution of design
OLED.EX is also an evolution in terms of design. The innovative display’s bezel thickness is reduced by 30% from 6mm to 4 mm, which is an aesthetically superior design that delivers a more immersive viewing experience.
So, with this next-generation OLED.EX technology, LG Display has once again advanced the definition of picture quality. LG Display will integrate the OLED.EX technology into all OLED TV displays manufactured at its OLED production plants in Paju, South Korea, and in Guangzhou, China, starting from the second quarter of 2022, which will lead to new trends in the premium TV market.