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LG Display is further expanding its OLED TV panel market leadership based on its expertise in OLED technology, which the company has built for over a decade. Earlier this year, LG Display demonstrated its continued large-sized OLED innovation by unveiling its latest OLED TV panel technology, fourth-generation OLED. With global interest soaring as soon as this new tech was introduced, let’s take a closer look at some of the reactions from around the world.

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The rush of TV deals this month can only mean one thing – one of the world’s most-watched annual sporting events is back! As one article put it, for people seeking to take their Super Bowl party to new heights, “the best solution for a better show is a better screen.” The impact of the Super Bowl on the TV industry is no small matter. 119.7 million viewers are expected to watch Super Bowl LIX, which is a lot of eyes on a lot of screens, many of which will be far from the event itself in New Orleans. But just as you have winning sports teams, you also have winning TV technologies. And when it comes to watching sports in TV, OLED is considered “a baller.” Indeed, numerous Super Bowl-related articles are devoted to exclusively OLED TV deals, with one of them making the claiming that “buying an OLED TV has been one of the best tech purchases I’ve ever made.” Also like the best sports teams, the best technology does not stand still, but rather continually seeks to improve. That’s where the now seemingly unbeateable fourth-generation OLED TV panel comes in, but first let’s take a closer look at OLED generally.

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Who determines what makes a technology ‘good’? In a world where diverse products and new technologies are constantly being developed, the key to objectively proving quality lies in international standards. As display technology advances, the concepts of ‘superior picture quality’ and ‘accurate color representation’ are evolving rapidly. To objectively define excellence in a universally understandable language and gain recognition in the global market, a solid international standard is essential. In line with this, LG Display is not only leading the development of OLED panels but also setting new benchmarks for the global display industry.

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The rapid advancements in AI technology are reshaping various aspects of our daily lives, making AI-driven services and products more accessible than ever. These innovations are also revolutionizing the TV industry, fundamentally transforming the way we experience television. AI-powered TVs analyze scenes, colors, and resolutions in real time to deliver optimized picture quality tailored to the viewer’s environment and preferences. To fully leverage these advanced AI technologies, displays with exceptional brightness and energy efficiency are essential. LG Display is kicking off 2025 with its groundbreaking 4th generation OLED TV panels, setting a new standard in display technology!

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The 4th generation OLED features the Primary RGB Tandem structure and Ultra-Low Reflection technology, delivering vivid colors and perfect blacks, while also significantly enhancing energy efficiency. These technologies reflect LG Display’s philosophy, focused on user experience, with a human-centered design that considers eye health, Circadian rhythm and the environment. LG Display’s latest OLED technology revolutionizes the viewing experience with brighter, sharper screens and enhanced immersion through the integration of AI.

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“One of the biggest TV developments” – LG Display’s 4th-generation OLED receives rave reviews worldwide
4th-generation OLED makes the Super Bowl shine – whatever timezone you’re in!
[Interview] LG Display’s Technological Leadership in Global Standards: An Interview with Research Fellow Jangjin Yoo
LG Display’s 4th Generation Achieves Peak Brightness of 4,000 Nits for Unmatched Picture Quality!

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