Overseas sales go far beyond simply selling products – they serve as a key channel for understanding customer needs and delivering tailored solutions that spread LG Display’s technology and value across the globe.
Min Back, a member of the Medium Display Sales Team, is responsible for overseas sales to North American customers, focusing on monitor and laptop displays. By putting forward tailored proposals that go beyond the customer’s initial requests, he earns trust and helps open up new market opportunities. It’s a role that demands constant alignment and negotiation across diverse cultural and business environments. But with his strong sense of ownership and outstanding empathy, Back strengthens customer partnerships and proves the value of LG Display through real, measurable outcomes. One customer even expressed their appreciation by singling him out with the phrase, “Especially Min” – a simple but powerful sign of the trust he’s built.
In this article, we explore how he helps expand LG Display’s presence in the global display market and take a closer look at the unique value that overseas sales professionals bring to the table.
1. A True Business Partner
Bringing the Value of OLED to the Global B2B Market
Hello, I’m Min Back from the Medium Display Sales Team. I’m in charge of overseas sales for our North American clients. My core responsibility is to establish and execute sales plans, but I’m also involved in every part of the customer journey – from product development and demand forecasting to final delivery – working closely with various departments to make it all happen.
Our team is structured around two key functions. The Business side focuses on developing and negotiating mid-to-long-term strategies with clients, while the Operations side handles actual sales and supply execution based on those strategies. I cover both areas and take part in product development and mass production for our customers’ entire lineups.
In overseas sales, you have to do more than just sell. You need to understand the customer’s growth strategy and think about how our displays can support that. Creating value means making those suggestions proactively, not reactively.
The process of growing alongside our customers goes far beyond sales. Our edge comes from being able to continuously adapt and respond to their evolving needs with differentiated proposals that only LG Display can deliver.
2. Communication Skills Are Key
Building Trust, One Conversation at a Time
If there’s one skill that’s essential for this job, it’s communication. Language skills are a given, but what’s more important is being able to work effectively with both customers and internal teams.
Empathy and a strong sense of ownership also go a long way. You need to put yourself in the customer’s shoes, anticipate their challenges, and come to them with solutions. That takes effort, attitude, and a genuine desire to understand. And since so much of this work relies on cross-functional collaboration, being accountable is just as important.
My first year on the job was tough. The workload was overwhelming, and I had to juggle multiple tasks at once. But I learned a lot from my teammates and mentors, and over time, I developed my own way of working. That journey also helped us build stronger teamwork.
One of the most rewarding parts of this job is seeing my own growth firsthand. Visiting customers abroad and achieving visible results makes the hard work worthwhile. At first, we may just be vendors, but as we collaborate and build trust, the relationship evolves into a true partnership that can include cementing a personal bond. That’s what I really appreciate about this role.
3. “Especially Min”
Fast Responses and Strong Partnerships Earn Customer Trust
One situation that stands out happened in Q2 of 2024. We were suddenly hit with a surge in demand from one of our customers, and I remember working intensely with my team to respond quickly. I made frequent trips to our production site to check our resources and coordinated internally to revise the delivery schedule. It was chaotic, but our entire team moved as one toward a common goal.
In the end, we were able to fulfill 95% of the increased demand and even ranked second in supply performance in the customer’s supplier evaluation. When the project wrapped up, they sent a thank-you email that included the phrase “Especially Min.” It was a short mention, but to me, it meant everything.
That experience reminded me how important our “One Day Response” system is. I always try to reply to customer requests within the same day. In manufacturing, unpredictable issues can arise anytime, and from the customer’s perspective, delays can lead to anxiety. But fast feedback builds confidence. Responding quickly helps reduce uncertainty and creates a stronger bond.
Ultimately, I believe that this kind of responsiveness is part of LG Display’s DNA – putting the customer experience first and paying close attention to even the smallest issues. That’s the mindset that builds lasting trust.
“I Want to Be Remembered as a True Partner”
The world of overseas sales is full of unexpected variables, but that’s also what makes it exciting. Min Back’s goal is to grow alongside his customers, helping them succeed with LG Display panels – and in doing so, enhance the company’s value in return.
As he works on the front lines of the global market, Min Back continues to design and deliver customer value – one partnership at a time.
