[CES 2024] A Hotbed of Innovation! Media Reactions to LG Display’s Technologies and Solutions Showcased at CES

Yet another year unfolds with an immersive showcase of LG Display’s latest and most innovative solutions in Las Vegas! CES 2024 provided the platform for showcasing the company’s vision of revolutionizing user experiences.

From its comprehensive OLED lineup featuring the latest third-generation OLED TV panels with ‘META Technology 2.0′ to other innovative solutions such as Gaming OLEDs and Transparent OLEDs to automotive displays that elevate various lifestyles, members of the global media had the opportunity to explore the groundbreaking features that make LG Display’s next-generation displays truly transformative.

Here are some of the reactions from prominent media outlets on LG Display’s latest innovations:

With META Technology 2.0, “the era of the brightness wars has now come to a close” – Digital Trends

LG Display once again flexed its technological muscle in the field of OLED picture quality with the unveiling of its upgraded ‘META Technology 2.0’. Digital Trends praised the high brightness levels made possible by the latest OLED technology from LG Display, stating that “gone are the days when OLED TV owners needed to hide their TVs in darkened rooms to get the best picture quality.”

META Technology 2.0 surpasses the limits of conventional OLED displays by achieving the industry’s first 3,000-nit mark for OLED peak brightness, ensuring bright and clear images in any environment. Additionally, this technology boasts a 114% improvement in color brightness, allowing for more vivid HDR effects by making bright areas brighter and dark areas darker. As per Digital Trends, this “changes the brightness conversation in a way that may put non-OLED displays on the defense, by putting an emphasis on color handling.”

Source: Engadget

META Technology 2.0 doesn’t just stop at visuals as Engadget comments, “It’s not just a matter of image quality either — this technology offers power savings too.” The OLED TV panels built on META Technology 2.0 also offer improved energy efficiency by 22% compared to conventional OLEDs. Added with the fact that LG Display’s OLEDs use 90% less plastic materials than traditional LCDs, it is a testament to the company’s commitment towards developing sustainable products.

LG Display’s 27-inch 480Hz QHD Gaming OLED: “A new standard for competitive gamers” – Android Authority

LG Display has tapped into another revolutionary approach in the gaming scene with its new 27-inch 480Hz QHD Gaming OLED display, impressing various journalists. As Android Authority stated, “LG Display has really done it: they delivered the world’s first OLED monitor with a QHD resolution, a bonkers 480Hz refresh rate, and a market-leading 0.03ms response time.” By developing a “monitor that can do it all” and creating a “new display standard for competitive gamers,” LG Display’s 27-inch 480Hz QHD Gaming OLED display received the coveted ‘Best of CES 2024 Award’ from Android Authority.

After experiencing gameplay clips featuring an intense space shooting game on the 27-inch 480Hz QHD Gaming OLED display, USA Today described the effects as “Gorgeous,” adding that “OLED monitors at 240Hz already deliver top-notch motion clarity, but at 480Hz, the display seems like it shows zero motion blur.”

 “LG Display shows what’s possible with Transparent OLEDs“ – Tom’s Guide

LG Display’s unique specialty in the Transparent OLED scene awed visitors at CES 2024 with its futuristic visions. Tom’s Guide was particularly impressed with “the clarity of the image offered and some of the possible use cases” of the Transparent OLED displays. LG Display showcased a mock retail store filled with different uses of this innovation, and it sure gave people many ideas for its future applications. Frandroid was especially fascinated with LG Display’s Transparent OLEDs in a retail setting, mentioning that this technology is perfect for luxury stores and “provide eye-catching videos without obscuring the view of the store’s interior.”

LG Display’s “’smartphones on wheels’ is an exciting glimpse into the future of the car” – Tom’s Guide

Building on last year’s CES, LG Display once again captured the attention of various outlets with its automotive displays optimized for future mobility. With exciting innovations popping up here and there in the mobility scene, Tom’s Guide commented that “screens are taking over the driving experience, and Software-Defined Vehicles (SDVs) are becoming the default. And for CES 2024, LG Display is bringing the next big innovation in this area.” Positioned as a key player in the realm of SDVs (Software-Defined Vehicles), LG Display is “on the precipice of taking a huge step forward in automotive entertainment.”

Mashable mentioned that LG Display’s “new automotive display is something else”, commenting on the world’s largest ’57-inch Pillar-to-Pillar LCD’ automotive display. This in-car screen spans the entire width of the windshield, providing both the driver and passenger with a comprehensive view of all necessary information and entertainment features. Because of its potential to bring new mobility experiences for future passengers, the ’57-inch Pillar-to-Pillar LCD’ was recognized by the Consumer Technology Association (CTA) with the ‘CES® 2024 Innovation Award’.

With this year’s CES in the books, the world is once again keen to see how LG Display will bring their innovative ideas to the market in the coming year. For the latest news, keep coming back to the LG Display Global Newsroom throughout 2024!

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