At CES 2024, LG Display presents the Transparent OLED Zone, featuring a wide array of its state-of-the-art Transparent OLED displays. As the world’s sole manufacturer of large Transparent OLEDs that first commercialized the 55-inch Transparent OLED in 2019, LG Display has expanded its lineup to include the 77-inch and 30-inch variants, while also enhancing the overall transparency level to 45% and brightness level to a maximum of 600 nits.
LG Display’s Transparent OLED combines glass-like transparency with sharp image quality, finding versatile applications in various spaces of our daily lives. While conventional displays often create barriers between spaces, Transparent OLED connects spaces, creating new environments or effectively conveying information by integrating with existing spaces. With sizes expanded to 30- and 77-inches, its versatility has significantly increased.
The 30-inch HD Transparent OLED presents diverse possibilities in the small to medium-sized display market. It can serve as a monitor in face-to-face settings, such as reception desks, providing necessary information to visitors while employees engage in conversations.
The 55-inch FHD Transparent OLED is a multipurpose display suitable for office spaces, serving as a dashboard or video conferencing device. It can also be utilized in various environments like subway windows or museum showcases.
The 77-inch UHD Transparent OLED, offering a large and clear 4K screen, is a perfect solution for home use as a home screen or for professional use on glass walls in office meeting rooms, functioning as a digital signage display.
These Transparent OLED displays, with their ongoing technological advancements and high adaptability, are already applied in various industries in our daily lives. At CES 2024, LG Display will showcase a luxury retail store setup, demonstrating how Transparent OLED can offer unique solutions in actual retail spaces!
The 77-inch Beyond concept, positioned at the entrance of the store, captivates the attention of visitors and showcases the possibilities of large-sized Transparent OLED in a retail setting. With its crystal-clear 4K display, it is ideal for large advertising signage. The vivid and clear visual representation is well-suited for promoting products effectively through runway show videos, such as moving and walking displays, seamlessly integrating with the store’s interior design.
The 55-inch Layered Shelf concept demonstrates the integration of Transparent OLED and regular OLED panels to form a shelf-like structure. This setup allows the conveyance of promotional content in a unique and immersive manner while providing consumers with detailed product information and scenes that convey the stories of the brand and its products.
As visitors enter the store, the 30-inch Contact, a transparent kiosk concept designed for openness and harmony with the store interior, replaces traditional kiosks. The vertical arrangement of the 30-inch Transparent OLED, coupled with Add-on touch technology, transforms the kiosk into an interactive platform. Visitors can explore store information, and product details, and even make purchases by viewing the store’s offerings, wish list, and more.
The 30-inch Half & Half showcase concept combines the 30-inch Transparent OLED with anti-reflective glass to further accentuate the displayed product, while the printing panel located in the back of the showcase illustrates three-dimensional promotion images with detailed information about the product.
The 30-inch Transparent Access concept is easily applicable on shelves within the store and features a Transparent OLED placed in front of products. This design allows for an overlay effect, emphasizing the displayed products. Alternatively, placing the Transparent OLED behind products enhances the aesthetic value of the store’s interior, providing a stylish and elevated presentation.
The 30-inch T-Float concept is a vertical podium concept of the 30-inch Transparent OLED and can be utilized to capture the attention of consumers from afar by portraying content or promoting family line products that complement the displayed items while maximizing the value of products through spatial highlights. This product goes beyond harmonizing with the store environment, aiming to maximize the value of products through creating spatial highlights.
