[CES 2024] A Better Future – Zone 01. TV

At CES 2024, LG Display presents the TV Zone, featuring the company’s large-sized OLED technologies that surpass the limits of OLED picture quality performance. Various large-sized OLED products and the latest evolution of META Technology, ‘META Technology 2.0’, is showcased to highlight a new era of OLED picture quality.

A new addition to LG Display’s portfolio of large-sized OLEDs is the 83-inch OLED with META Technology 2.0. Ever since the first mass production of OLED TV displays back in 2013, LG Display has constantly advanced its WOLED technology, unveiling the second-generation EX Technology in 2022 and the third-generation META Technology in 2023.

The company’s newest advancement, META Technology 2.0, features 42% higher peak brightness compared to conventional OLED displays. As peak brightness is a crucial component of higher picture quality, META Technology 2.0 offers a vivid viewing experience akin to what the human eye perceives by achieving 3,000-nit peak brightness, the highest level of any large-sized OLED panel today.

By building upon its predecessor by evolving the MLA (Micro Lens Array) to MLA+ and transforming META Booster into META Multi Booster, LG Display also added the proprietary Detail Enhancer technology to attain the 3,000-nit peak brightness mark.

MLA+ utilizes big data analysis to create a pattern of optimized micrometer-scale lenses. These patterns enable the emission of light inside the panel that was previously lost due to internal reflections. With the resulting increased maximum brightness, the META Multi Booster algorithm combines to enhance brightness and color expression. The ‘Detail Enhancer’, a full-range brightness detail enhancing algorithm, ensures consistent and accurate color representation in both bright and dark scenes. Integrated with OLED ‘Pixel Dimming’ technology, controlling each of the 33 million pixels individually (based on 8K), it incorporates a new data processing technique for precise control of the image’s unique colors.

LG Display will prioritize the implementation of META Technology 2.0 in its lineup of large and ultra-large OLED TV panels, including 4K panels 55-, 65-, 77-, and 83-inches, as well as 8K panels in 77- and 88-inches, which are set to go into mass production this year.

LG Display’s OLED expertise not only embodies exceptional technology but also stands out as products prioritizing user health and environmental friendliness. Committed to delivering an unmatched visual experience that promotes maximum comfort to the viewers’ eyes, LG Display has earned various global certifications on Low Blue Light, Flicker-Free, Discomfort Glare Free, and even Circadian Friendly for its beneficial impact on sleep quality.

In terms of eco-friendliness, LG Display’s OLED has achieved the industry’s first Product Carbon Footprint Certification by verifying greenhouse gas emissions throughout the production process. Additionally, by not using a backlight, it avoids the use of components such as hazardous substances, unlike LCDs. LG Display’s reduction in plastic usage exceeds 90%, and the component recycling rate extends over 92.7%, allowing the company to receive the Product Carbon Footprint from TUV Rheinland.

By taking a look at the OLED mockup disassembly, users can see how LG Display’s backlight-free OLED significantly cuts down on plastic usage. In contrast to LCDs, which have six plastic layers out of nine, OLEDs consist of just one plastic polarizer. For a 70-inch panel, this means LCDs are comprised of 25% plastic (6kg), while OLEDs are comprised of only 3% plastic (0.6kg). Demonstrating a commitment to environmental sustainability, LG Display consistently strives to create enduring value with minimal environmental impact.

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