| In the world of tech, strategic partnerships are influencing the market’s evolution more than ever. As testament to LG Display’s ability to create synergy between its partners, the company was recently awarded the “Best Supplier Award” from Bosch, which acknowledges the display maker as one of its most outstanding 46 suppliers. In this episode of [Mobility Inside], Kyung-rok Lee of the Auto Customer Insight Team describes in detail the company’s dynamic endeavors to create a symphony of customer value within the automotive landscape. |
Striving towards unparalleled customer experiences
In every customer interaction, the essence of the ‘customer experience’ has become indispensable. Forbes has revealed that 84% of companies prioritizing the ‘customer experience’ have been rewarded handsomely with a surge in revenue. Backing this up, Gartner found that approximately 89% of businesses deem the ‘customer experience’ as the most competitive factor, which means it not only reinforces customer loyalty and retention but also fuels higher sales and new customer value.
High quality affirmed by the world-leading auto component company
LG Display has carved out an incredible reputation in the automotive industry by consistently delivering cutting-edge automotive displays, including digital dashboards and center fascia components, to renowned global automotive manufacturers over many years. In doing so, it has managed to lead the premium automotive display market – of 10 inches or larger – for five years running. Collaborating closely on diverse automotive projects, strategic partner, and world-leading supplier of technologies and services, Bosch, rewarded LG Display in the “raw materials and components” category, for showcasing unparalleled leadership within the automotive display market.
A decade and counting with Bosch
Established in 1886 in Germany, Bosch began life as a precision machinery and automotive component manufacturer, but over time it expanded to encompass automotive technology, industrial processes, energy, construction equipment, consumer goods, and appliances. With its unwavering trajectory, Bosch has maintained the top position in the global automotive component industry with the highest revenues.
Dating back to 2012, this synergistic partnership has endured some of the greatest business challenges of our time, most recently through the global semiconductor shortage and COVID-19 disruptions. During this time, LG Display exhibited remarkable resilience by providing seamless flexibility and swift support to its clients, which cultivated an unbreakable foundation of trust. What’s more, LG Display’s recent involvement in premium vehicle brands’ next-gen projects is accelerating the adoption of automotive OLED displays as we enter the new era of electric cars.
The evolution of LG Display’s auto display lineup
LG Display’s diverse range of premium automotive displays is underscored by its innovative OLED technology. This includes ‘P-OLED,’ ‘ATO,’ and ‘LTPS LCD’ tech, which have each been engineered to optimize the size and resolution of automotive displays for performances that LCD panels simply have no hope of recreating.
‘P-OLED’ embodies its groundbreaking two-stack OLED technology, where an extra organic emitting layer is added to the existing layer for an ultra-slim, lightweight form factor that translates to an impressive 60% reduction in power and 80% reduction in weight compared to LCDs. Notably, its unique flexibility makes it ideal for electric vehicles. On top of this, its second-generation tandem OLED technology, which boasts next-level efficiency, brightness, and overall durability, is entering mass production this year.
Furthermore, ‘ATO’ substitutes the plastic substrate in ‘P-OLED’ with glass to offer a form factor that is 20% thinner than its OLED counterparts. Additionally, ‘LTPS LCD’ leverages low-temperature polysilicon technology to surpass the performance of conventional LCDs in terms of brightness, image quality, power efficiency, and weight, emerging as a prominent solution in the premium LCD category.
Automotive displays that prioritize passenger safety
As more electronic components are added to the latest electric vehicles, the public is becoming more aware of the risks of battery and electric powertrain fires. To put the customer’s mind at ease, LG Display’s comprehensive automotive displays boast the industry’s first ‘Flame-resistant certification program,’ which aims to delay fire spread by enhancing safety and reinforcing stability.
Moreover, with the most cutting-edge automotive displays capable of playing content for the front passenger to enjoy, LG Display introduced its “Switchable Privacy Mode (SPM)” which automatically adjusts the display’s viewing angle to ensure potentially distracting content is removed from the driver’s line of sight, ensuring that their eyes stay focused on the road.
By receiving this meaningful recognition from Bosch, LG Display’s automotive displays have been reaffirmed as boasting the highest quality and technological expertise. Beyond this, LG Display remains dedicated to fortifying its competitive edge through its pursuit of tailored customer value, supply flexibility, and innovation.
