| Introducing the new series [Mobility Inside], where we explore the remarkable automotive displays designed to withstand all weathers, enable endless driving scenarios and look good while they do it. In the first episode, Seung-kwang Roh, the visionary behind LG Display’s OLED technology, talks about the exceptional strengths of the company’s groundbreaking ‘P-OLED’ displays. |
Automotive displays driving in the winds of diversification
Two trends revolutionizing the automotive display market are “bigger is better” and “more is more” – as opposed to “less is more.” In today’s automotive landscape, most new vehicle releases, whether they’re petrol or electric, a sedan or SUV, seamlessly integrate an array of displays that span across the entire dashboard or replace traditional controls to form one unified, all-encompassing display.
This shift stems from the evolving role of automotive displays as the world begins to embrace electric vehicles and autonomous driving. Drivers and passengers these days demand more from the driving experience. All kinds of information, including driving functions, vehicle surroundings, and entertainment options, requires spacious and high-resolution screens. And that is why the automotive displays, which were previously confined to the center console, are now appearing on dashboards, rear seats, and even side mirrors.
Tandem OLED provides unparalleled driving experiences
As automotive displays continue to evolve, essential factors such as brightness, visibility, long lifespan, and durability have attained essential status. LG Display embarked on addressing these requirements when it introduced the world’s first P-OLED for automotives back in 2019, which set a new standard for the mobility sector.
P-OLED is LG Display’s unique technology that incorporates innovative Tandem OLED onto a flexible plastic substrate to make the design as slim and light as possible. Its groundbreaking flexible nature allows it to curve with the interior design for ergonomic and aesthetically pleasing designs we’ve never witnessed before. Moreover, P-OLED uses 60% less power and weighs 80% lighter than LCD displays, making it the ultimate solution for electric vehicles in particular.
Tandem OLED embodies LG Display’s groundbreaking two-stack OLED technology, where an extra organic emitting layer is integrated into the existing single layer. What sets Tandem OLED apart is its ability to maintain its thinness while unlocking enhanced capabilities. By harnessing two organic emitting layers, it delivers brighter screens while effectively dispersing energy across the OLED components for optimal stability and a longer lifespan.
This year, LG Display introduced its second-generation Tandem OLED and commenced mass production. This remarkable advancement takes the efficiency of organic emitting components to the next level by reducing power consumption by 40% compared to its predecessor while giving a substantial boost to screen brightness and lifespan.
Globally acclaimed P-OLED
On top of exceptional picture quality and design flexibility, P-OLED champions eco-friendliness with its cutting-edge capabilities, earning recognition from various global certifications including the label of “High Visibility Automotive OLED” from TÜV Rheinland. LG Display’s automotive OLED offers the best image quality in the toughest terrains and environments up to a freezing minus 40 degrees Celsius. Additionally, LG Display obtained the first “Eco-Product” Certification Mark from SGS last year, emphasizing its eco-friendly technologies and minimal use of hazardous substances.
With advanced technologies that have been engineered with the planet in mind, P-OLED retains its position as the leading choice for premium automotive displays larger than 10 inches for four consecutive years.
At CES 2023, the automotive industry took center stage as the future of mobility and automotive advancements become more prominent and exciting. LG Display made its mark at the biggest consumer tech show in the world by showcasing an impressive lineup of automotive display solutions, including P-OLED, ATO(Advanced Thin OLED), Transparent OLED, and the 18-inch Slidable OLED.
Stay tuned to learn about all these different automotive displays and how they’re going to completely change the way we move around in the next [Mobility Inside] episodes!
