LG Display and OLED Bring the Force to Times Square for Disney’s The Book of Boba Fett

LG Display, the world’s leading innovator of display technologies, is once again teaming up with The Walt Disney Studios to jointly promote both LG Display’s OLED technology alongside Lucasfilm’s Disney+ series, The Book of Boba Fett, a thrilling Star Wars adventure created by Jon Favreau that features legendary bounty hunter Boba Fett (Temuera Morrison) and mercenary Fennec Shand (Ming-Na Wen).

The Book of Boba Fett (Source: OLED Space)

To celebrate the series – all seven episodes are now streaming on Disney+ – Lucasfilm’s visual effects division, Industrial Light & Magic (ILM), utilized LG Display’s OLED devices to produce an anamorphic video, which was unveiled to the world on April 1st through LG Electronics’ gigantic digital billboard overlooking New York City’s iconic Times Square. This was a joint effort with LG Electronics that has been running anamorphic videos for its “Life’s Good” campaign since November 2021.

Both Lucasfilm and ILM already incorporate OLED displays and TVs into their everyday creative process, including post-production and final content review. With multiple OLED displays at their disposal, the creative talents at ILM were able to leverage the technology to finalize their critical editing process from the creation of motion graphics to meticulous color grading.

An anamorphic video creates a visual illusion of the content being projected forward from a certain vantage point. With this technique, one can simulate 3D content on a 2D screen to provide the most immersive viewing experience. The complexity of this technique requires the utmost attention to detail, and LG Display’s OLED provided this very solution, enabling the cutting-edge technology to power the video’s unique visual effects.

A viewer enjoying the series on an OLED TV (Source: OLED Space)

The video depicts the Disney+ series’ main protagonist, Boba Fett, looking down on Times Square, as well as a viewer enjoying the series on an OLED TV, with the aim of delivering the campaign’s “See the Universe with OLED” message.

With OLED, each one of the several million pixels can turn itself on and off independently, resulting in the outstanding color accuracy that best reflects the filmmakers’ true intent through unparalleled picture quality. What’s more, OLED delivers perfect blacks thanks to its pixels emitting zero light when turned off, which is the basis for OLED’s remarkable contrast ratio.

“LG OLED’s give us that seamless imaging experience and the ability to dream something up and have it be created and represented accurately.” – Jeroen Schulte (Source: OLED Space)

“We actually made the LG OLED an imaging platform across all of the ILM studios across the world, as the LG OLED suits a lot of our use cases that we have in our virtual production, visual effects and live-action production workflows,” remarked Jeroen (J.) Schulte, the Principal Color and Imaging Architect at Lucasfilm. “LG OLED’s give us that seamless imaging experience and the ability to dream something up and have it be created and represented accurately.”

Since 1975, Industrial Light & Magic (ILM) has set the standard for visual effects, creating some of the most stunning images in the history of film and television. At the forefront of the digital revolution, ILM is the leading effects facility in the world, with studios located in San Francisco, Singapore, Vancouver, London, and Sydney continues to break new ground in the field, not only in visual effects, but now virtual reality, augmented reality, immersive experiences, and its virtual production platform, StageCraft.

“It’s an absolute pleasure to work with Disney again and showcase their incredible work to the world in its most beautiful form,” said Jin Min-kyu VP, Head of Life Display Promotion Division at LG Display. “Not only is Disney a titan of film and TV, the world-famous studio also shares our goal of providing people around the globe with the highest quality results, Disney with its inspiring storytelling and LG Display with its crisp OLED quality that helps bring these stories to life.”

TAGS , , ,

Leave a Comment

Your email address will not be published. Required fields are marked *